Event Planning · Strategic Communications
Garden Flea Market at CSUF
Director of Communications · Fullerton, CA
January 2024 – May 2024
Overview
Garden Flea Market is a community-centered event produced through COMM 497T: Event Planning and Management at California State University, Fullerton. The event was designed to highlight local vendors, creatives, and small businesses while fostering community engagement on campus.
My Role & Responsibilities
- Served as Director of Communications, leading the Communications Committee and overseeing all promotional efforts
- Facilitated communication between committee members, directors, and faculty advisors
- Hosted weekly team meetings to align tasks, timelines, and deliverables
- Curated task lists and managed timelines to ensure deadlines were met efficiently
- Delegated responsibilities related to social media management and promotional execution
- Led the design and development of the event brand kit, including flyers, stickers, billboard ads, and digital signage
- Served as the primary point of contact with the Exchange and International Program (EIP) at CSUF, coordinating marketing strategies and incorporating feedback